Well, we hate to buck the trend, but, what complete guff ! Who you know might open a door or two, it might even get you an interview if your really lucky, but it wont get you the job, that we can promise you. Your knowledge base is what separates you from the rest, the network of contacts that you've developed is great, but its pointless if you don't have the skills to deliver.
If you are in business, and your name isn't Getty, then you need around you the skills that people expect of a modern day business, that means you have to be able to communicate effectively, verbally and in writing, you need to have good selling and marketing skills, you need to be a fast thinking problem solving over achiever, and that's before we talk about the product or service you provide. Being able to do all of this tells you that really when the chips are down, its about what you know, not simply who.
Us wizards are currently working on a wide range of projects, from TeddiBons to Steam Pods, Hand painted ceramic and porcelain tiles to complex extract cleaning processes for buildings and boats, in all of these and more we are building a business hand in hand with the people who invented the product or the service they sell, people who realise that they know their subjects, but they don't know everything about making it work as a business, you can make the argument that knowing Wandwaver is simply another "who", but if you ask our clients, we think they'll tell you its the "what" we know about practical business support that really matters