The principle of the fools bargain is simple, if it looks too good to be true, it probably is. In business too many people seem to forget this, clients and prospective clients will have you chasing your tail down every blind alley to resolve their every crisis, and of course they will expect you to do it without charge, because, you are a registered charity aren't you? Not every business opportunity is actually worth pursuing, and sorting the good from the pointless and the grateful from the endlessly needy is a skill that every owner manager should develop.

I like to think that as well as a good education a brilliant family and some great friends, what helps makes me the person I am is the mistakes I've made and what I've learned from them, and indeed there have been many. Applying those lessons to clients is what Wandwaver is all about, and in doing that we make the road that much easier for the retailers, the suppliers and the merchants who regard us as a valuable resource.

Pick your clients carefully, concentrate on those who understand the nature of commerce and are prepared to keep their side of the bargain, Invest heavily of time and resource to get things right for your customers, and don't be afraid to send the bill. Take advice where its valuable and avoid the pitfall's of endlessly saying yes, sometimes it pays to say no.

Lets be honest, we would much rather be where the photo was taken than sitting at a desk reading a blog, however, The truth is that less than 24 hours before this photo was taken, The island of Kos suffered a huge electrical thunderstorm which knocked out just about everything and caused chaos, everything is not always as it seems !

We here in the world of the wizard are going through a process of change, clients are changing, the things we are being asked to support are changing even quicker. and more than everything else, a sense of realism is creeping over everything, yes, things are starting to improve, yes, it seems that the worst is behind us. The truth is this, its been a truly awful couple of years, the markets have contracted, jobs have been lost, salaries and wages have stagnated and lives have been put on hold.  We are lucky on this western European island to have the chance to get back on the horse before our European cousins,  how you achieve this is up to you, but it will be easier with a wizard on your team, and we all know where you can find one of them !  Enjoy your holidays!