I like to think that as well as a good education a brilliant family and some great friends, what helps makes me the person I am is the mistakes I've made and what I've learned from them, and indeed there have been many. Applying those lessons to clients is what Wandwaver is all about, and in doing that we make the road that much easier for the retailers, the suppliers and the merchants who regard us as a valuable resource.
Pick your clients carefully, concentrate on those who understand the nature of commerce and are prepared to keep their side of the bargain, Invest heavily of time and resource to get things right for your customers, and don't be afraid to send the bill. Take advice where its valuable and avoid the pitfall's of endlessly saying yes, sometimes it pays to say no.